Novoferm Cardale Merger
Without doubt the biggest change in the UK garage door industry since BRP Group split is the controversial Novoferm and Cardale merger to create Novoferm UK. Many installers feel concerned that with Jeremy Baker being a major shareholder in Novoferm UK and owning The Garage Door Company that by buying from Novoferm UK they are supporting a competitor. There has been much negative comment about the merger and a flyer/letter circulated condemning the merger and urging businesses not to buy from Novoferm UK. This merger see’s a further blurring of the lines between manufacturers/importers and installers, other examples are Chamberlain Doors with Wessex and Castle Garage Doors/Garage Door King with Legbud.
Competitors to Novoferm UK have not been slow to capitalize on any bad feeling as an opportunity to pick up new business and it looks like The Garage Door company will need to tread carefully to avoid further damage to the Novoferm brand.
Read about the job losses here